ebm-papst
A stand for ebm-papst at Orlando's AHR Expo, laid out as an open circuit where the products — fans and motors — are displayed as pieces of industrial design.
Concept
A stand for ebm-papst at Orlando's AHR Expo, laid out as an open circuit where the products — fans and motors — are displayed as pieces of industrial design.
Architecture
Two suspended white rings frame the perimeter, carrying brand graphics and guiding the visitor's path.
Materials
White metal structure, light-gray display pedestals, natural greenery as an organic counterpoint to the technology on show.
Interiors
Individual pedestals for each product with directional lighting, and a technical conversation area with interactive screens.
Outcome
Products normally hidden inside industrial equipment become the stand's visual protagonists.
