GELITA USA
A stand for GELITA USA at IFT FIRST in Chicago, built around a golden spiral sculpture as a visual metaphor for collagen's molecular structure.
Concept
A stand for GELITA USA at IFT FIRST in Chicago, built around a golden spiral sculpture as a visual metaphor for collagen's molecular structure.
Architecture
A curved white-and-gold volume, with backlit arches framing the product-display areas.
Materials
Curved white lacquered panels, metallic gold accents, warm indirect lighting.
Interiors
Product-tasting podiums, a private conversation room at the rear, and the spiral sculpture as the visitor path's central axis.
Outcome
A spa-like, wellness-driven stand that translates the "Nourishing Quality of Life" message into a physical experience.
